Jockey Sponsorship

The PJA is the guardian of the commercial rights of Jockeys within the UK. These elite sportsmen are fantastic ambassadors for any brand wishing to expose their product or service to the high class of British Horseracing and beyond.

As the Jockeys’ sole trade body, The PJA has an outstanding and unique position in the sport of horseracing. With over 420 members that include top flight Jockeys Frankie Dettori and AP McCoy, The PJA offers unrivalled benefits to its commercial, media and PR partners enabling a reach to an extensive and targeted audience.

With an ever increasing popularity and outstanding media coverage on terrestrial and satellite TV channels, sponsored Jockeys provide companies with exceptional daily media exposure whether they are sponsoring a group of Jockeys or one individual.

Sponsored Jockeys provide sponsors with extensive exposure through branding on the following:
 

• Jockeys’ clothing
  • Breeches
  • Neck roll
  • Coccyx
• Plus additional items including:
  • Baseball caps (winners enclosure)
  • Jackets, beanies, etc
  • Sponsored vehicles: Jockeys average annual mileage is approx 40,000 miles a year ensuring massive exposure throughout the UK

To download a copy of currently sponsored Jockeys, click here.

To download a copy of the BHA Jockey sponsorship code of conduct, click here.

To download a Jockey's sponsorship contract (Appendix 2), click here

Jockey sponsorship and betting organisations

The sponsorship of an individual Jockey by a betting organisation is still prohibited, however, Jockeys are now allowed to enter agreements with betting organisations to promote and advertise their goods or services and provide their views or information for general publication (such as weekly blogs/columns for example)

Before entering an agreement with a betting organisation, the Jockey must inform the Racing Calendar Office on 01933 440011 of the details of the agreement.

To view the full rule on the BHA website, please click here.